Makeup Innovator of the Year

Jennifer Hernandez

Voting is over! See you at the awards ceremony on October 13th!

How long have you been in your nominated field?

I have been in my field professionally 18 years. I started at a very young age,actually, I wanted so bad to be an actress and my theater arts teacher thought different. Lol! I started doing make up in theater and winning in UIL. I was 13/14 years old and I knew this was my chosen path. I was young but I was already so comfortable being in someone’s face and holding brushes. In fact that’s how I snuck into Selena Etc., it was on my resume I did make up. I didn’t actually specify what type. My mentor Tony Bueno Lopez was shocked when it came time to do a wedding party and I froze. Ha! He said, “well you can contour at least”. He and Suzette really believed in me. I will always be grateful for that.

What professional achievements have you acquired during your years in your field?

I am honored to say that I have been very fortunate to do some of the things I have done as an artist. I have gotten to do music videos and numerous shoots with Suzette Quintanilla. I have been published in People en Espanol for their 50 Mas Bellos because Suzette trusts me with her hair and make up. I’ve actually been published twice with her. I work closely with her to develop other artists, as well. Together we have developed looks for up and coming Latin artists such as Isabel Marie and Las Fenix. I work with Univision and Telemundo both here and in Miami. I am proud to say I am Creative Artistic Director for Fashion Week San Antonio Beauty Team. Our team is responsible for developing make up concepts for designers locally and around the world. It humbles me every time! I have been blessed to travel to LA, Miami and NYC for numerous awards like Latin billboards and Premio Lo Nuestro. Last but never least, I love my work locally with my brides. Being a part of the most important day in someone’s life is everything to me.

What do you plan to do with your business to help the San Antonio Fashion Industry grow in a positive way?

My heart is make up; its engrained in me. I know that it’s not easy to get into this business and actually stay working. I,too, have struggled with that. In order to stay relevant you have to work relevant. That’s why I like to use my team and Fashion Week to give other artists that are willing to work a chance to see what we really do. I want everyone to experience it. I like to reach out to different artists from SA to come do a face chart for the designer have your own input and finally execute it. This how we inspire each other by cultivating our art in a collaborative way. What good is my art if I don’t share it? More importantly, what good is anyone else’s if I don’t recognize their shine?!

Voting is over! See you at the awards ceremony on October 13th!